Electrical contractor marketing
Keep every crew booked solid
Marketing for electrical contractors running teams rather than a single van. We fill the schedule with the job types you want, and show you which dollar booked which job.
Once a business grows past the owner and a van, marketing changes shape. The question stops being whether the phone rings and starts being whether it rings enough, early enough in the week, with the right kind of work, to keep every crew earning. Payroll runs whether or not the schedule is full, so a quiet fortnight costs a contractor far more than it costs a sole trader.
That is the problem this page is about. Most agencies sell electrical contractors the same package they sell a one-van operation, then report on clicks and rankings that never resolve into a filled schedule. We plan against crew count, average ticket, and the job mix you actually want, then measure in booked jobs and revenue so you can audit the whole thing with your own numbers.
Pressure 01 · Payroll
The schedule has to be full before Monday
A sole trader with a quiet week loses a week. A contractor with four crews and a quiet week still pays four crews. That changes what marketing is for: the job stops being lead generation in the abstract and becomes keeping a specific number of vans busy, every week, at a cost per job you can actually afford. We plan campaigns against your crew count and your average ticket, so the target is a filled schedule rather than a traffic chart.
Pressure 02 · Job mix
Not all booked work is worth booking
A full calendar of service calls can still make a bad month if it crowded out the panel upgrades and the commercial fit-outs. Contractors feel this more than sole traders, because the wrong mix ties up a crew for days. We aim each channel at the work you actually want more of, then check the mix in the reporting rather than the volume.
Pressure 03 · Proof
You are spending real money and want the receipts
At contractor scale the marketing budget is large enough to matter and complicated enough to hide. Several channels, several vans, a phone that rings all day. Attribution ties every booked job back to the ad, the ranking, or the profile view that produced it, so the next budget decision is a reading rather than a guess.
Pressure 04 · The office
Leads are worth nothing if quotes go out late
More demand exposes whatever is slowest in the business, and for most contractors that is the gap between a site visit and a quote landing in the customer's inbox. We wire the front end to your existing system, Jobber or ServiceTitan or whatever you run, so new leads arrive as jobs rather than as sticky notes.
Where to start
Six electrical contractor marketing ideas that hold up
These are the moves that move the numbers for contractors. You can run all six yourself. Most owners know that and never get to them, which is the honest reason agencies exist.
Win every job type, town by town
One page per job you sell, written around what that customer actually searches. The EV charger page, the panel upgrade page, the standby generator page. They rank because they answer the exact question, and they convert for the same reason.
Put your license and crew size up front
Contractors compete against sole traders on credibility. Say the thing that separates you: the size of the team, the commercial references, the insurance, the manufacturer certifications. Buyers scanning three websites are looking for a reason to trust one.
Make the review engine automatic
Reviews decide the map pack, and the map pack decides the phone. A request that fires the moment a job is marked complete beats an office manager remembering on a Friday. Volume and recency both count.
Chase the repeat and referral base you already own
Past customers and the builders, property managers, and realtors who already know your work are the cheapest pipeline you have. A quarterly email costs almost nothing and reaches people who have already paid you once.
Bid for the high-ticket searches on purpose
Paid search lets you buy the specific jobs you want more of. If a service call is worth a fraction of a rewire, the bidding should say so. Most contractor accounts are set up to buy whatever is cheapest instead.
Track to booked revenue, then cut what fails
Every channel gets measured the same way: jobs booked and dollars produced. The ones that pay get more budget. The ones that only produce impressions get switched off, which is usually where the first savings come from.
Why ours works
We learn across every market, then hand it to you.
An agency with one electrical client learns from one market. We run campaigns for trade businesses across the US and UK, so we see which page structures climb, which bidding patterns buy high-ticket work, and which link sources move rankings, across dozens of markets at once. When something works in one, every client site gets it the same month. Tim reviews the work himself. He built and sold a marketing agency, and the sites his teams built have driven over $60 million in client revenue, most of it through search.
Go deeper
The parts, explained
Frequently asked questions
How is this different from marketing for a solo electrician?
What does marketing for an electrical contractor cost?
We do both residential and commercial. Can you handle the mix?
How long before it shows up in the schedule?
Do you work with more than one contractor in the same area?
See what a full schedule would take in your market.
It starts with a free website design built on your actual business, your name, your crews, your reviews. You see the work before you pay for anything.
No retainers to start · One electrician per service area