Attribution & reporting for electricians
Every marketing dollar, matched to a booked job
Most owners know roughly what they spend on marketing and almost nothing about what each piece of it returns. We track every call and form back to its source, match leads to the jobs you actually won, and hand you one report a month that says which channels earn and which ones eat.
Ask most electricians where last month's jobs came from and you get a shrug and a guess. Probably Google, maybe referrals, the ads seem to be doing something. Meanwhile the marketing bill arrives every month with total certainty. Spend is exact to the penny; return is a feeling. That gap is where agencies hide. A report full of impressions, clicks, and reach looks like accountability while saying nothing about whether a single panel upgrade got booked.
The cost of not knowing is real money moving in both directions. You keep funding a channel that has quietly stopped producing, and you underfund the one quietly carrying the business, because without tracking the loud channel and the productive channel look identical. An owner spending $2,000 a month across ads, SEO, and a lead service deserves to know the answer to one question per channel: dollars out, dollars in. That is the whole job of this service.
What’s included
Everything this covers
Call tracking on every channel
Each marketing source gets its own tracking number: your ads, your website, your Google profile. When the phone rings, the source rides along with the call, and calls are recorded so you can also hear which channels send tire-kickers and which send homeowners ready to book.
Form and message attribution
Every quote form and message on your site carries the visitor with it: the search they made, the ad they clicked, the page that convinced them. When your office opens a lead, the trail from first click to inquiry is already attached.
Booked-job matching
Leads are worthless until they become invoices, so we close the loop at the job level. We match leads to won jobs and their revenue, pulled from Jobber or ServiceTitan if you run one, or reconciled from a simple monthly job list if you do not. This is the step most tracking setups skip, and it is the one that matters.
Cost per booked job, by channel
The number every decision hangs on. When you can see that Google Ads booked jobs at $90 each last month while the lead service ran $260, budget conversations take about thirty seconds. Ranges vary by market and service mix; your report shows yours.
A monthly report in plain English
One page, once a month: jobs booked, revenue attributed, spend, and cost per booked job for each channel, with a short written read on what changed and what we recommend. Vanity metrics stay out. If a number would not change a decision, it never reaches the report.
Kill-what-loses reviews
The report comes with a recommendation, and the recommendation has teeth. Channels that lose money for two or three months running get cut or fixed, and the freed budget moves to whatever is booking jobs cheapest. Your total spend can stay flat while your job count climbs.
How it runs
What working with us looks like
- 01Wire the tracking. We set up tracking numbers for each channel, instrument every form on your site, and connect your Google Ads, Local Services Ads, and Google Business Profile. Setup usually takes about a week and nothing about it changes how customers reach you.
- 02Connect the money side. Attribution without revenue is half a system. We hook into your field software (see our office automation service if you want that whole side handled) or agree on a lightweight monthly job list. Either way, won jobs and their values flow back into the reporting.
- 03Run a baseline month. The first full month establishes where your jobs actually come from today, before anyone changes anything. Owners are routinely surprised here. A channel they were sure about turns out to be quiet, and something they dismissed turns out to be booking work.
- 04Report, decide, move budget. Every month you get the plain-English report and a short call if you want one. We name the winner, name the loser, and recommend the budget move. You approve it in minutes because the numbers make the argument for us.
- 05Let the loop compound. Each month the picture sharpens: seasonality shows up, service lines separate, and the cost per booked job on each channel becomes a trend line you can plan against. A year in, you are setting next year's budget from your own data instead of a gut call.
The edge
Why ours works better
A single electrician's account produces a few dozen booked jobs a month, enough to steer by but thin for spotting patterns. We run attribution for trade businesses across the US and UK, so your numbers land next to real benchmarks: what a booked panel-upgrade job should cost from search ads, what a normal call-to-booking rate looks like, how much EV charger demand swings by season. When your cost per booked job drifts high, we know within days whether that is your market moving or your campaign slipping, because we can see the same channel performing for everyone else.
The same loop runs in reverse. When a bidding change or a landing page tweak drops cost per booked job for one client, the attribution data flags it, and the change rolls out across every account it applies to. AI watches those numbers daily at a scale no human report-reader could; humans decide what the movement means and what to do about it. You get the compounding benefit of every test run across the whole client base, measured in the only currency that counts: booked jobs.
There is also a reason we insist on this service under our own work. Attribution is what keeps our SEO, our ads, and everything else in the Local Dominance Method honest. When the numbers say one of our own campaigns is losing, we cut it and say so in your report. An agency that grades its own homework will always pass itself; we would rather hand you the grading pen.
Frequently asked questions
I already have Google Analytics. What does this add?
Will tracking numbers mess up my Google Business Profile or rankings?
What if the report shows a channel is losing money?
Do I need attribution if I only spend a little on marketing?
How much work is this for my office?
Find out what your marketing actually brings back.
Start with the free website design. Tracking is wired in from day one, so the first job it books shows up on the record with its source attached. If the numbers don't earn their keep, the money-back guarantee means the risk is ours.
No retainers to start · One electrician per service area
Rather do it yourself?