SEO for electricians
Own the search results in every town you serve
When a homeowner searches for an electrician, two things show up: the map pack and the organic results under it. We work both at once, and every ranking gets tracked through to the jobs it actually books.
Most electrician SEO looks like this: a monthly report full of keywords, a graph trending up, and a phone that rings about the same as it did last year. Rankings are easy to show off. The hard part is ranking for the searches that end in a booked panel upgrade, and most agencies never get there because they never measure past the click.
The search results themselves have also changed underneath the older playbooks. The map pack sits above the organic listings and takes a big share of the calls, so a campaign that ignores your Google Business Profile is fighting for second place before it starts. And a site with one general services page loses to the competitor with a dedicated page for every job type and every town, because Google ranks pages, and the homeowner searching for an EV charger install wants the page that talks about exactly that.
What’s included
Everything this covers
Map pack and organic, run as one campaign
The map pack and the organic listings feed on overlapping signals: reviews, citations, the pages on your site. We work them together, so for the searches that matter you show up twice on the same screen. Two of the top spots beats one, and it's the layout homeowners see before they scroll.
A service page for every job you sell
EV chargers, panel upgrades, rewires, generator installs, smart home work: each gets its own page, written around what that customer actually asks. These pages rank because they answer the exact search, and they convert better for the same reason. We build them in order of what each job type is worth to you.
City pages that earn their rankings
A page for each town you serve, carrying proof you actually work there: jobs you've completed, reviews from that town, the local permit quirks by name. That substance is what separates a page that ranks from the hundred templated ones Google ignores.
Content that catches buyers early
Homeowners search 'cost to replace an electrical panel' weeks before they search for an electrician. We publish the guides that answer those questions, so by the time they're ready to hire, they already know your name and your site already has their trust, plus a link straight to your quote form.
Local links that actually count
Supplier directories, certification and manufacturer listings, the trade association roster, the youth team you sponsor: links from places tied to your actual business and your actual town. Google reads them as proof a real local company sits behind the site, and they compound for years.
Every ranking tracked to booked jobs
Call tracking and form tracking feed our attribution system, so each ranking connects to the calls and revenue it produced. When we report, you see jobs and dollars. We drop any keyword that looks good on a graph but never books work.
How it runs
What working with us looks like
- 01Audit your market, town by town. We map what you rank for now, what each competitor holds, and where the gaps are, for both the map pack and organic, in every town you serve. That audit sets the plan and the baseline we measure everything against.
- 02Fix the foundation. Site speed, structure, titles, and the technical basics get sorted first, because nothing else works on a broken base. If the site itself is the problem, we say so. Our website design starts with a free design, so fixing it costs nothing to evaluate.
- 03Build pages in revenue order. Service pages and city pages go up in the order of what they can earn: your highest-ticket job types in your busiest towns first. Each page launches with tracking attached, so we know within weeks whether it pulls.
- 04Earn the local signals. A steady review cadence, an active Google Business Profile, and local link building run every month. These are the slow-compounding signals your competitors skip because they take patience, which is exactly why they work.
- 05Report in jobs, then compound. You get a monthly report in booked jobs and revenue, with rankings as the supporting detail rather than the headline. What's working gets more investment; what stalls gets rebuilt. SEO is the channel that gets cheaper per job every month it runs.
The edge
Why ours works better
An agency with one electrician client learns from one market. We run search campaigns for trade businesses across the US and UK, so we see which page structures climb, which title patterns take map pack spots, and which link sources move rankings, across dozens of markets at once. When a city-page format lifts an electrician in one state, every client site gets that format the same month. You inherit findings from markets you never had to pay to test in.
AI runs the monitoring loop at a scale no human team matches: every ranking, every competitor move, every page's calls and forms, watched continuously. It drafts pages and flags slippage; our people decide what ships. Tim reviews the work himself. He built and sold a marketing agency, and the sites his teams built have driven over $60 million in client revenue, most of it through search.
And because we take one electrician per service area, the research stays yours. Keyword gaps we find in your city, link sources we open there, the content angles that work with your customers. Those go to you and to nobody else in your market. That exclusivity is the backbone of the Local Dominance Method; the whole system depends on you being the only one in it.
Frequently asked questions
How long until SEO actually produces jobs?
What does SEO for an electrician cost?
Do I still need SEO if I run Google Ads?
Can you guarantee a number one ranking?
I've paid for SEO before and nothing happened. How is this different?
Take over your local search results, suburb by suburb.
It starts with a free website design built on your actual business: your name, your towns, your reviews. Rankings need a site worth ranking; we'll show you that site before you pay anything.
No retainers to start · One electrician per service area
Rather do it yourself?