Guides
Everything we know, written down
Complete, honest guides to growing an electrical business, the same thinking we sell, free to read. Use them yourself, or skip the homework and have us run it.
Strategy
Strategy
The Electrical Business Plan (With a Working Template)
Six sections, one page each, real numbers. A plan you will actually reread in March, including the marketing math almost every electrician leaves out.
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How Much Should Electricians Spend on Marketing?
Percent-of-revenue frameworks, stage-by-stage budgets in dollars and pounds, honest cost-per-lead ranges, and the arithmetic that tells you when a channel earns its keep.
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How to Get More Electrical Work: Every Lead Source, Ranked
The ten ways electrical contractors actually get work, ranked by cost, speed to the first job, and lead quality, with honest numbers on each, including the channels we'd approach carefully.
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How to Grow an Electrical Business Past the Owner-Operator Ceiling
The four stages every electrical business moves through, the specific thing that breaks at each one, and the lead math that decides whether the next truck pays for itself.
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How to Start an Electrical Business
The licensing path, the real startup bill, and the exact order to do everything in, from journeyman card to first booked job.
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New Construction vs Service Work for Electricians: Where the Money Is
The honest comparison of the two ways an electrical business makes money, margin by margin and payment term by payment term, and what your mix means for how you market.
Read the guide →Google Ads for Electricians: Campaign Setup, Step by Step
The exact account build that turns click budget into billable calls: campaigns by service line, the negatives that stop waste, and the settings Google hopes you never find.
Read the guide →Electrician Keywords: The Master List for SEO and Ads
Every keyword worth targeting for an electrical business, sorted by what the searcher wants and matched to the page that should win it.
Read the guide →Google Business Profile for Electricians: Setup to Ranking
The free listing that decides who gets the call, claimed, verified, filled out properly, and worked weekly until it owns the map pack in your area.
Read the guide →Google Guaranteed for Electricians: Cost, Screening, and Whether It Pays
What the green checkmark takes to earn, what the $2,000 guarantee really covers, and the honest math on whether pay-per-lead makes sense in your market.
Read the guide →How Electricians Rank in the Google Map Pack
The mechanics behind Google's top-three map results: what relevance, distance, and prominence actually measure, and the weekly routine that shifts them.
Read the guide →How to Get More Google Reviews as an Electrician
The driveway ask, the exact scripts, the automation, and the reply habit that turn good work into the review count Google rewards.
Read the guide →Local Citations for Electricians: The NAP Consistency Guide
What citations actually do for an electrical business in 2026, the 20 or so listings worth having, and how to clean up the mess without paying for 300 you never needed.
Read the guide →Local Services Ads for Electricians: The Complete Guide
The pay-per-lead ads at the very top of Google: how to pass verification, what electrical leads actually cost, how ranking really works, and how to get credits for the junk.
Read the guide →Search
Search
AI Search and Electricians: Getting Recommended by AI Overviews and ChatGPT
AI assistants now answer the research questions your future customers used to type into Google. Here is how they pick which electrician to name, and how to become the answer.
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SEO for Commercial Electrical Contractors
Facilities managers and general contractors hire differently than homeowners. Here is how to build search visibility that survives a six-month sales cycle and a bid list.
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Content Marketing for Electricians: 50 Ideas That Earn Rankings
The full idea bank: cost guides, symptom posts, buying guides, local and seasonal topics, plus the 90-minute process that turns one idea into a page that ranks.
Read the guide →Search
SEO for Electricians: The Complete Guide
Everything that actually moves an electrical business up Google: the map pack, the website, the content, and the 90-day arc, with the fluff stripped out.
Read the guide →Websites
Websites
City Pages for Electricians That Rank (and Aren't Doorway Spam)
How to build local landing pages with enough genuine local proof that Google ranks them for years, plus how many to build and how to link them together.
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Landing Pages for Electrician Ads: Anatomy of a Converter
The page a paid click lands on decides whether that click becomes a phone call or a refund you never get. Here is exactly what a converting one looks like.
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What to Put on an Electrician Website: Page by Page
The six pages every electrical contractor's site needs, what goes on each one, and the headline patterns that turn visitors into booked calls.
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How Much Does an Electrician Website Cost?
Real price bands for every way to buy an electrician website, the hidden costs each option carries, and why conversion rate decides whether any of them pay off.
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What Makes a Great Electrician Website
Every element of a site that turns searchers into booked jobs: what goes above the fold, which pages to build, and where most electrician websites quietly lose the call.
Read the guide →Advertising
Advertising
The Google Ads Mistakes That Burn Electricians' Budgets
Nine specific ways electrical contractors turn ad spend into nothing. Each has the symptom you will recognize, what it costs, and the fix.
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A Season-by-Season Marketing Calendar for Electricians
Electrical demand moves in waves you can see coming. This calendar tells you which campaign to launch in which month, and why the launch date is always weeks before the phone rings.
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Facebook Ads for Electricians: What Works and What Wastes Money
Facebook plants job ideas in homeowners who were not searching yet. Here is where that genuinely pays for an electrical business, what it costs, and the campaigns to skip.
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Nextdoor for Electricians: Turning Neighborhood Chatter into Jobs
How to turn free neighborhood recommendations into booked electrical work: the page setup, the thread etiquette, and an honest verdict on Nextdoor Ads.
Read the guide →Leads
Leads
Angi Leads for Electricians: An Honest Review
What Angi Leads actually costs an electrical contractor, why the race to the phone decides everything, and how to use the platform without building your business on it.
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Builder, GC, and Trade Partnerships That Feed Electricians Work
How to become the electrician other pros call first: who to target, how to pitch them, the habits that keep you on their list, and how to price the work without giving your margin away.
Read the guide →Leads
How Much Do Electrical Leads Cost? Every Channel Priced
Honest per-lead price ranges for every channel electricians actually use, and the worked math that converts them into the number that decides everything: cost per booked job.
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A Referral Program for Electricians That People Actually Use
The reward, the ask, the reminder system, and the tracking that keeps referrers paid. A program you can launch in a week and run forever.
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Shared vs Exclusive Electrical Leads: The Real Economics
The per-lead price is the least interesting number on the invoice. Here is what shared and exclusive leads each cost per booked job once close rates and phone time are counted.
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Thumbtack for Electricians: Costs, Leads, and Whether It's Worth It
A working electrician's honest look at Thumbtack: what a contact really costs, which leads close, why speed decides everything, and the point where the platform stops making sense.
Read the guide →Reputation
Reputation
Bad Reviews: The Electrician's Damage Control Playbook
The calm, step-by-step response to a one-star review: the first hour, the reply, the removal request, and the review velocity that makes it irrelevant.
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Electrician Branding: Name, Logo, Vans, and Looking Worth the Price
The five branding decisions that decide whether a homeowner reads you as the safe choice or the cheap one, plus the checklist for changing your name without torching your rankings.
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Review Response Templates for Electricians (Copy and Paste)
Ten copy-paste review replies for every situation an electrical contractor faces, written to protect your rating, win the next reader, and quietly feed your rankings.
Read the guide →Operations
Operations
Jobber vs Housecall Pro vs ServiceTitan for Electricians
Which field service platform fits your electrical shop, sized by crew count, growth plans, and how much software you actually want to run.
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Building an Electrical Price Book That Protects Your Margin
The priced task list that turns every quote into the same defensible math, ends driveway guesswork, and stops the margin leaks you only notice at year-end.
Read the guide →Operations
Flat Rate vs Time and Materials for Electricians
Which pricing model makes an electrical shop more money, where each one breaks, and the step-by-step path from hourly billing to a price book your techs will actually use.
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How to Hire Electricians When Everyone Is Short-Staffed
Recruiting is marketing with a different audience. Here is how to write ads electricians answer, where to run them, and how to keep the people you land.
Read the guide →Operations
How to Price Electrical Work Without Guessing
The cost-up math that tells you what your rate has to be: worked examples, margin targets, good-better-best quotes, and how to move prices without losing your best customers.
Read the guide →Operations
Jobber vs ServiceTitan for Electrical Contractors
We work inside both platforms every week for electrical contractors. Here is who each one actually fits, what migration really costs you, and the decision by shop size.
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Quote Follow-Up: The Cheapest Revenue an Electrician Can Add
You already paid to win the lead, drive to the house, and write the number. Following up on the quotes that went quiet is the highest-margin work in the business.
Read the guide →Niches
Niches
How to Get EV Charger Installation Jobs
The lead sources, the landing page, the partnerships, and the pricing that turn EV charger work from occasional one-offs into a steady line on the schedule.
Read the guide →Niches
How to Sell Generator Installations Before the Next Outage
The generator sale is decided before the storm ever hits. Here is how to be the electrician a homeowner already trusts when the lights go out.
Read the guide →Niches
How to Sell More Panel Upgrades
The demand walks in through EV charger quotes, heat pump surveys, and inspection reports. Here is how to be the electrician who catches it.
Read the guide →Niches
Breaking Into Smart Home and Lighting Control Work
The ladder from smart dimmer swaps to five-figure lighting control projects. What each rung pays, what qualifies you for the next one, and how to sell the top without a portfolio.
Read the guide →Niches
Solar and Battery Work for Electricians: Riding the Storage Wave
The interconnection, the panel work, and the battery retrofit boom all sit squarely inside your license. Here is how to turn that into a paying line of business.
Read the guide →UK
UK
Checkatrade for Electricians: Costs, Leads, and the Honest Verdict
What Checkatrade membership actually costs an electrician, what the leads look like once you are in, and the point at which your own Google presence makes the subscription optional.
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Winning Landlord and EICR Work: The UK Sparky's Guide
The certificate is legally required, the remedials are where the margin lives, and the letting agents control the volume. Here is how to win all three.
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MyBuilder vs Checkatrade for Electricians
Two platforms, two fee models, two very different bets, and a third option that beats both once you understand what you are actually paying for.
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Job Management Software for UK Electricians: Tradify, Simpro and Friends
Which job management platform fits a UK electrical business at each size, what it should cost, and how to wire it into the marketing data that books the work.
Read the guide →Read enough. Want it done for you?
Everything in these guides is work we do every day for electricians on the Local Dominance Method.
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