Google Ads for electricians
Google Ads that pay their way in booked jobs
When a homeowner searches for an electrician who can come today, your ad, your landing page, and your click-to-call number are ready. We bid on the searches that become jobs, block the ones that never will, and track every dollar to the booked job it produced.
Most electricians who try Google Ads get the same expensive education. Turn on a Smart campaign, let Google choose the keywords, and the budget drains into searches like "electrician salary", "electrician school near me", and "how to wire an outlet". None of those people will ever hire anyone. Google is very good at spending money. Left on its defaults, it is far less interested in whether that money comes back.
The second leak is quieter. A homeowner searches for a panel upgrade, clicks your ad, and lands on a generic homepage that says nothing about panels. She hits back and calls the next ad down. You paid for that click (in this trade a single click routinely costs $20 to $50, more in competitive metros) and the money is gone either way. Run loose, Google Ads feels like a slot machine. Run tight, it's the most controllable lead source an electrician can buy: you choose the searches, the towns, the hours, and the price you're willing to pay for a call.
What’s included
Everything this covers
High-intent searches only
We bid on the searches people make when they're ready to hire (emergency electrician, panel upgrade cost, EV charger installer near me) in the towns you actually want to work. Research-mode searches and bargain hunters don't get a cent.
Negative keywords, maintained weekly
The list of searches we refuse to pay for matters as much as the list we bid on. Every account starts with the negative list built over years of buying trade leads (jobs, salaries, courses, DIY, free), and we mine the search-terms report weekly to catch each new way Google finds to spend your money.
Campaigns built for phone calls
A form fill might turn into a job tomorrow; a phone call is a job conversation happening right now. We structure campaigns, ad copy, and bidding around calls during the hours you answer, so the budget buys conversations with homeowners who need an electrician today.
Landing pages that match the ad
Someone who clicks an ad about EV chargers lands on a page about EV chargers: your reviews, your photos, an honest price range, and a click-to-call button under the thumb. Each service and town gets its own page, built by the same website design team, so the promise in the ad is kept the moment the page loads.
Budget pacing by season
Demand for electrical work moves through the year. Storm season spikes emergency calls, spring and summer bring panel and circuit work, and December goes quiet outside holiday lighting. We push budget into the weeks when searches surge and pull it back when they fade, so the annual spend lands where the jobs are.
Every dollar attributed
Call tracking and form tracking feed our attribution system from the first click, so each booked job carries the keyword and the ad that produced it. The monthly report reads like a P&L: spend on one side, booked jobs and their revenue on the other.
How it runs
What working with us looks like
- 01Audit first, spend second. If you've run ads before, we start with the autopsy. The search-terms report shows exactly which searches ate the budget, and it is common to find a third or more of past spend went to searches that could never become a job. If you're starting fresh, we map your services, towns, and ticket sizes so the account gets built around your most profitable work.
- 02Build the account properly. Tight keyword groups, the full negative list from day one, call-first campaign structure, and a dedicated landing page for every ad group. This is the slow, unglamorous part, and it is the reason new accounts skip the months of paid-for lessons most electricians remember Google Ads by.
- 03Launch at a budget you control. We start at a monthly spend you're comfortable testing with, tracking live from the first click. There are no long commitments to Google. Budgets change in a day, and campaigns pause the moment your schedule fills up.
- 04Scale what pays, cut what leaks. Once the numbers show which services and towns produce booked jobs at a price that works, budget moves toward them. A campaign booking $8,000 panel changes at $180 a job earns more spend; one producing $95 troubleshooting calls at the same cost gets trimmed or cut.
- 05Monthly numbers in plain English. Every month you see what you spent, what jobs it produced, and what those jobs were worth. If a month doesn't pay, the numbers say so plainly, along with what we're changing about it.
The edge
Why ours works better
Most agencies running electrician ads manage a handful of accounts and learn on your budget. Tim built and sold a marketing agency and spent years buying trade leads profitably. The websites his teams built have driven over $60 million in client revenue. The negative lists, bid patterns, and seasonal pacing in your account come from that history, which means you skip the expensive months where Google learns your market on your money.
Every headline, offer, and landing page we run is a live test across trade accounts in the US and UK. When a new ad angle lifts call rates for an electrician in one market, it rolls into every account the same week; when a search term starts wasting money in one account, it goes on the negative list in all of them. AI runs that testing loop at a scale no account manager could match by hand, and a human decides what happens with your budget. You get the findings from tests other accounts already paid for.
Google Ads also works as one channel inside the Local Dominance Method. Local Services Ads sits above the search results and wins for emergency and small service calls: pay per lead, Google Guaranteed badge, low cost per phone call. Search ads win for planned, high-ticket work (EV chargers, panel changes, rewires) where homeowners compare contractors and the landing page closes the job. We run both, point both at the same attribution numbers, and take one electrician per service area, so everything we learn about ads in your market works for you alone.
Frequently asked questions
How much do I need to spend for Google Ads to work?
Should I run Google Ads or Local Services Ads?
I tried Google Ads and lost money. What would be different this time?
How quickly will the phone ring?
Do I need a new website before running ads?
Know what every ad dollar brought back.
We'll map the plan (keywords, budget, landing pages) on your services and your towns. And the website design behind the ads comes free, before you pay anything.
No retainers to start · One electrician per service area
Rather do it yourself?