Playbook 01 · EV chargers

Own EV charger installs in your service area

Every EV that rolls into a garage needs a dedicated circuit, and the homeowner picks an installer from a Google search. This is the install work that keeps growing for the next decade, and this playbook is how you take it before a competitor does.

The opportunity

EV adoption keeps compounding on both sides of the Atlantic. In the US, electric vehicles went from a curiosity to a meaningful share of new-car sales in under a decade; in the UK, the zero-emission vehicle mandate pushes carmakers to sell a higher share of EVs every year. Each one that ends up in a driveway needs somewhere to charge overnight: a dedicated 240-volt circuit in the US, a 7kW wallbox in the UK. That is licensed electrical work, every single time.

The ticket math improves with the age of the house. A straightforward Tesla Wall Connector or universal Level 2 install runs $800–$2,500 in the US; when the panel can't carry another 40 or 50 amps, the load calculation turns into a panel upgrade and the job doubles or triples. UK installs follow the same pattern with consumer unit work. And the charger is rarely the last invoice. EV owners are the same homeowners who go on to buy batteries, solar tie-ins, and smart panels.

Almost none of this demand moves through the old referral channels. A homeowner who collects their EV on Saturday searches "tesla charger installer near me" on Sunday, reads a handful of reviews, and books whoever looks like they install chargers every week. The electricians winning this work are the ones who show up first and look like specialists at the exact moment that search happens.

$800–$2,500

typical home charger install ticket in the US

£800–£1,500

typical wallbox supply-and-fit in the UK

240V / 7kW

the dedicated circuit every home-charging EV needs

$1,500–$4,000

panel upgrade attach when the home needs more capacity

The playbook

The plays we run

01Dedicated EV landing pages for every area you serve. A page per service area that names the chargers you install (Tesla Wall Connector, ChargePoint, Emporia, Hypervolt), with real install photos, a plain explanation of load checks and permits, and a quote form that asks the questions your estimator needs. Homeowners searching for a charger installer bounce off a generic electrician homepage; a page built for exactly their job converts.
02Google Ads on the searches that buy. We bid on the high-intent terms ("tesla charger installer near me", "ev charger installation" plus your city, charger brand names) and use negative keywords to filter out DIY researchers and public-charging searches. Because we run these campaigns across many electrical contractors, we already know which terms produce booked installs and which just burn budget. Google Ads is the fastest lever in this playbook.
03Local Services Ads set up for install work. Google Guaranteed placement above the regular ads, and you pay per lead rather than per click. We handle the category setup, the screening paperwork, and the dispute process for junk leads, so Local Services Ads become a predictable per-job cost you can plan crews around.
04A Google Business Profile that shows the installs. A weekly cadence of real charger install photos and posts, services listed by charger brand, and Q&A that answers the load-calc and permit questions homeowners actually ask. When the map pack appears for a charger search, the profile full of wallbox photos beats the profile with a van picture from 2019.
05Review scripts that name the charger and the city. A review that says "installed our Tesla Wall Connector in Fort Collins, tidy job, done in a morning" ranks you for the next Fort Collins Tesla search and pre-sells the customer reading it. We give your crew the exact ask script and the follow-up timing, because reviews requested on the driveway get written and reviews requested by email mostly do not.
06Partnerships and quote templates that close faster. Car dealerships and solar installers meet EV buyers before you do, so we build the referral one-pager and the co-marketing angle that makes you their default recommendation. Then quote templates and follow-up sequences through automation get pricing to the homeowner the same day, while the competitor is still promising to call back.

Why a playbook

Tested on many. Rolled out to you.

We run this exact playbook across electrical contractors in multiple markets, which means we already know which headline converts on an EV landing page, which ad phrasing pulls homeowners who are ready to book, and roughly what a charger lead should cost in a market your size, all before your first dollar is spent. A solo contractor figuring this out alone pays for that education with months of their own ad budget.

The playbook also keeps improving after launch. Our software watches which searches, pages, and offers produce booked jobs across every client and feeds the results back into your campaigns. When a new charger model or a new search pattern shows up in one market, every client's playbook gets the update.

And because we take one electrician per service area, this works for you and nobody else nearby. Your competitor cannot buy the same pages or the same ad strategy in your area. That is the point.

Hot markets

Where this playbook hits hardest

California

The deepest EV ownership in the country, so charger installs are standing weekly work in most metro service areas.

Marketing in California →

Colorado

Top-10 EV state with utility rebates and Front Range housing stock old enough to attach panel upgrades to most installs.

Marketing in Colorado →

England

Dense EV adoption in commuter towns, and most local firms still have no wallbox page for those searches to land on.

Marketing in England →

Frequently asked questions

Do I need to be a Tesla Certified Installer to get this work?

No. Tesla and several charger brands run certified installer programs, and joining can add a directory listing once your volume justifies it. Most homeowners hire from a Google search and reviews, and they care that you are licensed, insured, and clearly install chargers every week. The photos on your profile do more selling than a certification badge.

Is EV charger work actually profitable compared to service calls?

It tends to be better work: planned, scheduled, daytime installs at $800–$2,500 a ticket, with a panel upgrade attached when the home needs capacity. The customer relationship is the other half of the margin, and charger customers come back for batteries, solar tie-ins, and the next house's install.

What budget do I need to start?

Less than most owners expect, because Local Services Ads charge per lead and the search campaigns start narrow, on high-intent charger terms in your service area only. Most clients begin in the low four figures per month and scale once cost-per-booked-job is proven. Our marketing budget guide walks through the math.

How fast do the leads come?

Ads and Local Services Ads typically produce the first charger inquiries within the first couple of weeks, since we launch with pages and campaigns that have already worked elsewhere. Map-pack and organic rankings compound behind that, and meaningful movement usually shows inside 60–90 days.

Does the playbook differ between the US and UK?

The structure is the same; the details change. US campaigns talk 240-volt circuits, load calculations, and panel capacity, with Tesla hardware leading demand. UK campaigns center on 7kW wallboxes and consumer unit checks. With the homeowner grant era in England largely over, the messaging leans on charging cost per mile and home value rather than subsidies.

Ready to own EV installs in your service area?

One electrician per service area. If yours is open, the playbook starts working the week you do. Tell us where you work and we'll check availability.

See if your area is open →Book a call directly →

No retainers to start · One electrician per service area

The services behind it

Google Ads Website Design Local Services Ads