Google Business Profile management
Your Google profile is the storefront. We run it like one.
When a homeowner searches "electrician near me", Google shows three profiles before any website. We manage yours so it earns one of those spots, then turns the spot into booked calls.
Search "electrician near me" and look at what loads first: three business profiles with stars, photos, and a call button. Most searchers pick from those three and never scroll further. Yet most electricians treat the profile as a listing they filled in once, years ago: primary category wrong, services list empty, a handful of photos from an old phone, reviews sitting unanswered. The storefront is open, the lights are off.
Meanwhile the map pack around you fills with worse operators who work the system: keyword-stuffed fake business names, lead-gen listings with no van and no license, profiles for companies that folded two years ago. Google rewards completeness and steady activity. A profile that posts weekly, adds fresh job photos, answers every review, and carries the right categories will climb past a bigger company that does none of it. That cuts both ways, depending on who is doing the work.
What’s included
Everything this covers
Categories, services, and attributes set right
Your primary category carries more ranking weight than anything else on the profile, and secondary categories decide which searches you even qualify for. We set both correctly, build out the full services list with descriptions, and complete every attribute Google offers. Each one is a ranking input, and an answer a customer would otherwise have to call and ask for.
Weekly posts and real job photos
Google reads activity as proof the business is alive. We publish a post every week (finished jobs, seasonal reminders, offers) and keep loading photos from your actual installs. A panel upgrade shot in a real garage builds more trust than any stock image, and homeowners hire the electrician they can picture in their own house.
Review velocity and owner replies
A steady drip of new reviews moves rankings more than an old pile of them. We build the review ask into your job flow so fresh ones arrive every week, and we draft an owner reply to every single review, glowing or rough, because the reply is public and your next customer reads it. The full approach is in our reviews guide.
Q&A seeded and answered
Anyone can post a question on your profile, and anyone can answer it, including a competitor or a stranger guessing. We seed the Q&A with what customers actually ask an electrician (call-out fees, licensing, emergency availability) and post the owner answers, so the right information sits there before someone else fills the gap wrong.
Suspension recovery and spam removal
Profiles get suspended over something as small as an address edit, and a badly written reinstatement request can turn a week-long outage into a permanent one. We handle recoveries with the documentation Google accepts. We also file evidence against the fake and keyword-stuffed listings crowding your map pack. Google removes them when someone reports them properly, and almost nobody does.
Calls tracked to booked jobs
Google will show you call counts and direction requests, which says nothing about revenue. We wire profile calls into attribution so you see which jobs the profile booked and what each was worth, the same numbers that decide what we test on it next.
How it runs
What working with us looks like
- 01Audit the profile and the map pack. We tear down your current profile (categories, services, photos, review response rate, duplicate listings, name-address-phone consistency across the web) and score it against the three competitors currently taking your calls. You see exactly where the gap is before anything changes.
- 02Fix the foundation. Primary and secondary categories, the full services menu, attributes, service area, hours, and the business description all get set properly. Duplicates and stale listings get merged or removed. This one pass fixes the errors that quietly capped the profile for years.
- 03Run the weekly cadence. Every week: a post goes up, new job photos get added, every new review gets an owner reply, and new Q&A gets answered. This is the part owners always intend to do themselves and never sustain past week three, so we made it our job.
- 04Defend it. Google lets the public suggest edits to your profile, and it applies some of them without telling you: categories change, hours change, the phone number changes. We monitor for silent edits and revert them, report spam listings that creep into your pack, and handle any suspension before you've lost a week of calls.
- 05Report in jobs, then improve. Each month you see what the profile produced: calls, booked jobs, revenue attributed. Rankings by neighborhood come with it. What worked gets doubled; what stalled gets replaced with the next test from across our client base.
The edge
Why ours works better
Managing one profile, you can never tell whether the services menu moved you from fourth to second or whether it was the review push that did it. We can, because we manage profiles for electricians across the US and UK, and every change is logged against ranking and call data. When a category adjustment lifts map pack impressions for a client in one market, that finding rolls out to every profile we run the same week. You inherit the results of tests you never had to fund.
AI watches the whole board (rank tracking across your service area, post scheduling, photo cadence, review flow) and flags the moment anything slips. Humans write everything a customer reads. Review replies and post copy come from people who understand the trade, because a canned reply under a one-star review does more damage than silence.
And we take one electrician per service area, full stop. What we learn about earning calls in your town works for you alone. We will never manage the profile of the shop across town. The profile is one piece of the Local Dominance Method: the review engine it builds is the same one your Local Services Ads rank on, and the map presence it wins compounds everything your SEO does.
Frequently asked questions
I already have a profile. What would you actually change?
How long until I move into the map pack?
My profile was suspended. Can you get it back?
Do posts and photos really affect ranking?
Can I just manage the profile myself?
Take the map pack in your service area.
We'll start by designing your new website free, and the profile work plugs straight into it. One electrician per area, money-back guarantee, and you see everything before paying a penny.
No retainers to start · One electrician per service area
Rather do it yourself?