Playbook 06 · Solar & storage
Make battery storage your biggest residential ticket
Homeowners are buying backup power because the grid keeps letting them down, and every one of those systems needs a licensed electrician to install it. This playbook makes you the name that comes up, whether the homeowner searches directly or a solar company needs the electrical scope done right.
The opportunity
Home battery storage is growing on two engines: outage anxiety and electricity rates. Storm seasons, heat waves, and utility shutoff events have taught homeowners that the grid fails at the worst possible time, and rate structures in the biggest solar states now reward storing power over exporting it. A homeowner who shrugged at a battery five years ago sees it as insurance today, and a battery install is licensed electrical work from the first junction box to the final inspection.
The tickets sit among the largest in residential electrical. A whole-home battery system commonly lands between $10,000 and $20,000 installed, and the electrical scope reaches past the battery itself: critical-load subpanels, service upgrades when the home is short on capacity, and interconnection paperwork most competitors would rather avoid. Battery customers also stay customers. The same household tends to add a second battery, an EV circuit, or a smart panel within a few years.
There are two doors into this work, and the busiest storage electricians walk through both. Direct means the homeowner finds you on Google and you own the whole job. Partnership means solar companies (who sell the panels but often sub out the electrical scope) feed you a steady pipeline of installs. Our guide to solar and battery work covers the trade fundamentals; this playbook covers how to fill the calendar.
$10,000–$20,000+
typical installed cost of a whole-home battery system in the US
£4,000–£9,000
typical home battery supply-and-fit in the UK
$1,500–$4,000
panel or service upgrade attach when the home needs capacity
10 years
standard warranty length on the major home battery brands
The playbook
The plays we run
- 01A dedicated storage page for every area you serve. Homeowners researching batteries have specific questions (whole-home or critical loads, which brands, what happens when the grid drops), and a page that answers them converts while a generic electrician homepage bounces. We build a storage page per service area that names the systems you install, shows real install photos, and asks quote-form questions that let your estimate land right the first time.
- 02Outage-triggered campaigns that catch the buying window. Battery searches spike in the days after an outage, and the installer whose ads are already running captures that window. We pre-build the campaigns and ramp budget when storms, heat events, or utility shutoffs hit your area, so Google Ads spend concentrates on the weeks homeowners are most ready to buy instead of dripping out evenly across the calendar.
- 03A solar-installer partnership pipeline. Solar companies sell the system and then need a licensed electrician to make it real. That handoff is a pipeline you can own. We build the one-pager, the pricing structure, and the follow-up cadence that make you the default electrical partner for the solar installers in your area. Our contractor partnerships guide covers the relationship mechanics; the playbook turns them into a system.
- 04Interconnection expertise as your positioning. Utility interconnection paperwork scares off enough competitors that being visibly good at it wins jobs on its own. We publish your permit and interconnection process on the site (what the utility requires, how long approval takes, who files what) so homeowners comparing quotes see the one company that clearly handles the part everyone else glosses over.
- 05The EV and panel bundle on every battery quote. The homeowner buying a battery is usually the same homeowner who owns an EV and an aging panel, and quoting the bundle raises the ticket on work you are already on site for. We build the cross-sell into the quote templates: battery plus the EV charger circuit plus the panel upgrade the load calc was going to force anyway, priced so the combined job beats three separate visits.
- 06Review scripts that name the system and the outage. A review that reads "installed our two Powerwalls in Gilbert, kept the AC running through the July outage" ranks you for the next storage search and sells the next customer before you ever quote them. We give your crew the exact ask script and the timing: on the driveway at handover, when the homeowner is watching the app show their house running on stored sunlight.
Why a playbook
Tested on many. Rolled out to you.
We run this playbook across electrical contractors in multiple markets, so we already know which storage page headline converts, roughly what a battery lead should cost in a market your size, and which partnership pitch gets a solar company to return the call, before your first dollar of ad spend. An electrician working this out alone pays for the same education with months of budget.
The system keeps learning after launch. Our software tracks which searches, pages, and offers turn into booked installs across every client, and attribution ties each closed battery job back to the campaign that produced it, so budget moves toward what books work. When a new battery model or a rate change shifts demand in one market, every client gets the update.
And because we take one electrician per service area, the playbook is yours alone where you work. A competitor cannot buy the same pages or the same partnership strategy in your area. That exclusivity is the point.
Hot markets
Where this playbook hits hardest
Southern California
Rate structures now reward storing solar instead of exporting it, and utility shutoff seasons keep retrofit demand running year-round.
Marketing in Southern California →Phoenix Metro
An outage at 115 degrees is a safety problem, and time-of-use plans make stored off-peak power worth real money every summer.
Marketing in Phoenix Metro →Oahu
Some of the highest electricity rates in the country and the deepest rooftop solar penetration. Batteries are the default attach on almost every system.
Marketing in Oahu →Frequently asked questions
Do I need to be a solar installer to win battery work?
Should I partner with solar companies or go direct to homeowners?
Which battery brands should I lead with on the website?
What budget does this playbook need?
How fast do battery leads come in?
Ready to own battery storage in your service area?
One electrician per service area. If yours is open, the playbook starts working the week you do. Tell us where you work and we'll check availability.
No retainers to start · One electrician per service area
The services behind it