For investors
We’re building the operating system for trade businesses.
Millions of skilled tradespeople run the physical world and market themselves on guesswork. We’re replacing that guesswork with science, and we intend to change what it means to run a trade business.
The thesis
Marketing has an art and a science. The art, brand, design, copy that feels right, is available to anyone who can hire a good agency. The science, knowing statistically which headline, page, offer, and channel wins, has only ever been available to companies big enough to run thousands of experiments on their own traffic. A local electrician will never have that sample size. Alone.
Grow Your Trade aggregates it. Every website on our platform contributes anonymized performance evidence to one learning system, and every business on the platform inherits the winners. Data across hundreds of trade websites, compounding month over month, deployed by AI at a cost per client that a human-only agency can’t approach. The more businesses join, the smarter every business gets, a network effect in an industry that has never had one.
The wedge is marketing: websites, search, ads, and attribution for electricians, where we already run a proven method. The destination is the whole back office. Quoting, price books, scheduling, review generation, and office automation around tools like Jobber and ServiceTitan are already part of what we deliver, each one a step toward being the system a trade business runs on, end to end.
Why now
AI made the science affordable.
Running continuous experimentation across hundreds of small-business websites used to require an army of analysts, economically impossible at local-business price points. Modern AI collapses that cost. What changed is who can afford the science, and we’re making sure trade businesses are first in line.
The trades themselves are compounding too: electrification, EV charging, battery storage, and smart-home demand are pushing more high-ticket work through electrical contractors every year, while the businesses winning that work are decided online.
Our funding position
We are not currently raising
Grow Your Trade is self-funded from the prior successes of founder Timothy Highnam. We like it that way: it keeps us building for clients, on our own clock, with full ownership of the long-term vision.
That said, we know the difference an exceptional partner can make. If you believe you could add significant value beyond capital, deep distribution in the trades, operating experience scaling vertical SaaS or marketplaces, or something we haven’t thought of, we’d genuinely like to hear from you.
Write to investors@growyourtrade.com with a few lines on who you are, what you’ve built or backed, and the specific value you’d bring. Every note gets read; the ones that name their value-add get replies.